NEW 2025 Honda Four Trax Rubicon

800-959-5432 – Southern Honda Powersports is located in East Ridge, Tennessee, and has sold over 85,000 street bikes, dirt bikes, ATVs, and Side by Sides since 2004. That’s just one of the many reasons we are your Honda Powershouse dealer. We have become a destination for riders from Georgia, Alabama, Kentucky, North Carolina, South Carolina, Ohio, and Florida. Whether you’re a Gold Wing rider from New York or a CBR enthusiast from Atlanta, we have you covered. No doubt that Chattanooga is a motorcycle town so we fit right into the landscape.

No matter where you are in the country, if you see someone riding a Honda, there’s a fair chance it came from Southern Honda Powersports.

With our 100,000-square-foot East Ridge headquarters, you’re never more than an easy interstate drive or convenient flight away from our massive inventory, awesome prices, and unbeatable customer service.

Our parts department spans over 15,000 square feet and is packed full of gear from Shoei, Fox Racing, Icon, HJC, and more. Here you can try it before you buy it. We offer a huge selection of offroad wheels and tires from ITP and STI, so if you are looking to hook up that Honda ATV, this is the place to do it.

Did we mention that we are an awesome source for motorcycle and ATV financing? We have more lenders on file than anyone in Chattanooga, and we finance local folks as well as people from out of town. Our professional staff is a Council of Excellence award winner from American Honda Finance from 2006 until present, which means we know how to get the money you need when you need it.

2025 Honda® FourTrax Rubicon 700 4×4 Automatic

Work harder, adventure further.

The FourTrax Rubicon 700 4×4 Automatic is more than an ATV — it’s your ultimate off-road partner. With a powerful 675cc liquid-cooled engine, rugged automotive-style transmission, TraxLok® 4WD, and fully independent suspension, it’s built to tackle the toughest trails and hardest jobs. Push further. Work harder. Experience off-road like never before.

Features may include:

Cast-aluminum wheels

The cast-aluminum wheels are lightweight and strong, making them perfect for taking on tough terrain while adding to your off-road style.

Rugged front and rear racks

The strong, sturdy front and rear racks feature our super-convenient Honda Pro-Connect® system. This system lets you add accessories like utility baskets or our 28-liter front cargo box quickly and without tools. It’s plug-and-play!

Tough front bumper

The big front bumper offers more coverage, providing additional headlight and brush protection compared to previous models. It also makes this ATV look more aggressive.